Two Monash University students have created a campaign called, ‘Stones Tell A Story’ in an effort to protect the Maribyrnong River.
As part of an assignment , Molly Keogh and Katherine Demirgelis have created a Public Relations Campaign for the not-for-profit Maribyrnong River and Waterways Association
Molly said the campaign is a community driven campaign, where locals of the area can paint stones to tell their stories of why the river is important to them.
“We were given a brief, brainstormed some ideas and presented our ideas to founder Nikki Kowalczyk ,” she said.
“The idea is to have locals bring their painted rock to a selected tree near the river which is supposed to evoke storytelling and show the impact of the community in the area.”
Karin said the story just needs to convey why the river is important to them.
“We think that that awareness is the biggest stepping stone towards collective lasting commitment to preserving the river,”she said.
“And so we’re really trying to make a statement by collecting as many rocks as possible.”
The girls have begun the process of contacting facilities in the Maribyrnong area by explaining their idea and asking for participation to start the movement, including aged care and schools.
At this stage the girls are unsure on whether the campaign is feasible for real use, but to help make it a reality locals can find QR codes around the park to participate.
“There are rocks at the tree right now for people to use, the QR codes can be found along Chifley Drive,” said Molly.
Jennifer Pittorino
