A “hidden gem” in the heart of Footscray could be given a new lease on life with the arrival of a pop-up cafe.
Maribyrnong council is seeking an operator to run a cafe or bar in Maddern Square from a converted shipping container.
A recent council report found Maddern Square was underused and perceived to be unsafe.
A call last October for expressions of interest to activate the square received no formal response, but feedback indicated construction and fit-out was too risky and costly for the location.
Operators of the container cafe-bar will be offered cheap rent but must detail how they could deliver “innovative community engagement activities” to attract new visitors to Footscray.
“There is also potential that, once fully operational with these offerings, the space could be included in future food and wine festival activities,” a council report noted.
Although the existing open space is now a ‘dry’ zone with alcohol consumption banned, the council will consider allowing the sale of alcoholic beverages in conjunction with food sales within a designated area, if approved by Liquor Licensing Victoria.
The initial lease would run from May to July with an option for an extra two months.
Cr Michael Clarke said Maddern Square was a hidden gem and the council needed to do more to make Footscray livelier at night.
“I don’t think there is any other precinct so close to Melbourne CBD that’s so under-utilised, particularly at night,” he said.
Cr Martin Zakharov said the proposal has the potential to boost creative use of the space.
“I hope the traders value this, it’s good for the community and good for business too.”
Expressions of interest close on March 10. Details: www.maribyrnong.vic.gov.au
