A tree for giving

(L-R) Andrew Ioannou, Christie Brill, Josie Cervini, Veence Liew, Sussan Woolley, Fatema Khatun, Abdoul Ba. (Ljubica Vrankovic) _373725_01

BIG W shoppers in Maribyrnong will once again be able to donate to the annual Giving Tree at Highpoint Shopping Centre.

The spirit of the Giving Tree invites customers to share in the spirit of Christmas and support families needing a little extra support this year.

From now until Christmas Eve, customers can place an unwrapped gift under the Giving Tree.

BIG W has partnered with Good360 Australia to match all 177 stores with a local charity, this year the Giving Tree will support 106 organisations across Australia including women’s shelters, youth centres, homeless shelters and children in hospital.

In 2022, the Giving Tree initiative saw BIG W customers and staff collect and distribute over 10,000 gifts nationwide, with popular donations including toys, books, games, stationary and puzzles.

In addition to The Giving Tree Initiative, BIG W is once again also supporting five children’s hospitals around the country by selling $2 and $5 tokens to raise much needed funds for life saving and life changing programs.

The Victorian proceeds of the tokens will benefit the Murdoch Children’s Research Institute (MCRI).

Store manager Abdoul Ba said the store is thrilled to welcome back BIG W’s annual Giving Tree.

“It’s an initiative that embodies the true spirit of Christmas, giving our customers and BIG W team an opportunity to come together to give back in a meaningful way,“ he said.

“We’re dedicated to supporting Aussie families and making a real difference this Christmas.

“Last year we were able to generously distribute 10,000 gifts nationwide to a cross section of charities and we’re hoping to go above.”