Racism claims after Apple store ejects black students

Students Petrie Alemu, Mabior Ater, Mihamed Semra, Ese Oseghale and Gereng Dere go to Apple at Highpoint Shopping Centre for the store's apology. Picture: Rachel Wells

A video showing a group of African students being asked to leave an Apple store at Highpoint shopping centre on Tuesday has caused widespread outrage on social media amid claims of blatant racism.

The video, which was posted on Facebook on Tuesday night, and has since been viewed more than 33,000 times, clearly shows an Apple staff member telling the Maribyrnong College boys that the store’s security staff were concerned they were going to shoplift.

“These guys are just a bit worried about your presence in our store,” an Apple staff member is heard telling the teenagers. “They’re just a bit worried you might steal something.”

The students appear shocked by the accusation and despite their protests are asked to leave.

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“Guys, end of discussion, I need to ask you to leave our store,” the staff member says.

The six Year 10 students involved in the incident say they were shocked by their treatment.

“I’ve been coming to Highpoint for a long time and I never thought something like this would happen … of course I was offended,”  Mabior Ater told Fairfax Media on Wednesday.

Mabior says it is not the first time he has experienced racism but “this is the first time it has been this big.”

He says he was overwhelmed by the flood of support he and his school friends have received on social media since the video went viral.

On Wednesday afternoon, Maribyrnong College principal Nick Scott accompanied the six boys involved in the incident to the Apple store at Highpoint where they sought an apology.

At about 3.30pm a senior manager from the store met with the teenagers.

“She apologised to us and told us that we are welcome here anytime,” Mabior said. “It feels like we have justice now.”

A spokeswoman from Apple said it was looking into the situation but said Apple was committed to cultural diversity and inclusion.

Highpoint Centre Manager Ryan Ling said: “Melbourne’s West is a multicultural area and we want to stress that Highpoint welcomes all guests.”

Rachel Wells, The Age