Western United is hoping to give back to the community and a local business that has really struggled throughout the pandemic.
The club on Friday launched ‘The Top Corner’ initiative, which will see one local business get a $50,000 package, which includes sponsorship signage at United home games, access to digital branding and being able to take up hospitality opportunities at games.
United’s general manager of commercial Chris Speldewinde said it had been a tough time for a lot of people and the club wanted to help out.
“We want to support local businesses in the west who are doing it tough,” he said.
“The smaller ones don’t have the capacity to spend a lot on marketing and that is one of the first things that gets cut.
“We want to give something back to the community and to one of those businesses.”
Businesses can enter via the United website. Finalists will present a video to the club and the winner is picked from there.
Speldewinde said winning something like this could help a business get back on track.
He said United has spoken to local councils, who were very supportive of the idea.
“It is certainly done from the heart,” he said.
“We’ve got some really exciting stuff coming up and we want local businesses to be able to tap into that starting now.”