Wayward provides direct funding

Melynda von Wayward, founder of the Wayward Woman Giving Fund, a Footscray based philanthropic organisation that funds art projects to help bring about social change. (Damjan Janevski) 464702_03

Footscray’s Melynda von Wayward always wanted to make meaningful change in the world, so when she stumbled upon the concept of micro-philanthropy and collective giving, she knew her opportunity to do so had arrived.

The Wayward Woman Giving Fund was established in 2023, not only inspired by the concept of micro-philanthropy and collective giving – where individuals pool together small amounts of money to fund social change – but aimed at helping more women get involved in it too.

“Our aim is to encourage Australian women to be micro-philanthropists and use the power of collective giving to raise and distribute much-needed funds to Australian projects and programs,” said Ms von Wayward of the fund’s purpose.

With 20 years experience in the arts and creative industries, Ms von Wayward is particularly focused on funding projects where art is used to enact social change.

“Engaging with the arts can be used as a vehicle to explore and communicate social concerns, give voice to hidden issues and allow self-expression, and can have powerful impacts on health, wellbeing and the strengthening of communities,” she said.

Already in 2025, this has involved donating a $1000 towards The Bluestone Club Art Exhibition, giving 40 children from Footscray the opportunity to showcase their artwork, and $1000 to Wild at Heart Community Arts, an organisation that helps artists who are disabled, suffer from mental illness or are neuro and gender diverse.

Looking ahead, Ms von Wayward wants to create a sustainable plan that will allow the fund to donate $100,000 a year for the next 10 years.

“If 1000 individuals or organisations were to donate $1000 each, then we would easily reach our goal of raising one million dollars,” she said.

To donate and find out more: waywardwomangivingfund.org/

Cade Lucas