Yarraville an insta-worthy neighbourhood


Goya Dmytryshchak

Yarraville has been named the 19th most Instagrammable neighbourhood in the world.

An analysis carried out by the UK-based stokemont surveying practice has revealed the number of hashtags the world’s most Instagram-worthy cities and neighbourhoods received.

The list started out by compiling popular neighbourhoods based on sources like Complex, Timeout and Forbes, before Instagram data was analysed.

Yarraville received 236,000 hashtags, slotting behind San Francisco’s Lombard Street at 285,000 and ahead of Old Havana in Cuba at 204,000, according to the analysis.

The top three locations were Wynwood in Miami with 3.8 million hashtags, Shinjuku in Tokyo with 2.7 million and New York with 1.9 million.

Stokemont property surveyor Bradley Mackenzie said Yarraville was one of the nation’s tourism hotspots.

“Australia as a whole is a large and growing market in terms of tourism,” he said.

“In 2019-2020, domestic visitor expenditure hit almost 80 billion Australian dollars.

“In the research stage for this study, we came across several desirable neighbourhoods, including Yarraville.

“It became apparent that it’s one of Australia’s tourism hotspots, with popular landmarks such as the Sun Theatre and the Yarraville Village Farmers Market.”

Last October, Yarraville made global magazine Time Out’s list of the 40 coolest neighbourhoods in the world.

It was one of only two Australian suburbs to crack the top 40 ranking, coming in at No. 13.

In March, Sun Theatre made Time Out’s list of the 50 most beautiful cinemas in the world, ranked No. 44.