A trial offering three months of free parking at Nelson Place, Williamstown, started this week.
The Hobsons Bay Council trial is aimed at helping struggling businesses with free parking from Monday to Thursday between Thompson and Pasco streets, and in Syme Street.
Williamstown Chamber of Commerce (WCC) president Laura Nardo said the successful food truck trial at Seaworks in Nelson Place had shown the value of free parking while bricks-and-mortar businesses struggled for customers.
The food truck attracted as many as 600 people each Friday night during July, and will now continue this month.
“I think it’s important to note two things,” Ms Nardo said.
“Firstly, parking behind Seaworks is free of charge, and it would not be surprising to find that many people would be making use of that free parking while visiting the food vans.
RELATED: TRIAL TO KEEP ON FOOD TRUCKIN’
“Secondly, the WCC believes there are many issues deterring people from visiting Nelson Place and Williamstown’s waterfront … and parking fees are only one of the problems, but it’s the one that is most easily tackled.”
Hobsons Bay councillor Angela Altair said an action plan was also being developed for Nelson Place.
“Offering a free parking trial is not the sole solution … we’re using this opportunity to help businesses revitalise their business and marketing plans,” she said.
The council agreed to the trial on condition that five traders provide confidential financial data for comparative purposes. More than five came forward.
